Bitossi Elephant by Aldo Londi for Flavia, 1970s

Master ceramist Aldo Londi (1911-2003) spent the most of his long and successful career creating exceptional work for Italian ceramics manufactory Bitossi Ceramiche.

Londi’s hometown just outside of Florence, Montelupo Fiorentino, has been an important center for pottery production since the Renaissance. In 1922, at the age of eleven, Londi started working for Fratelli Fanciullacci, the region’s premier ceramics workshop at the time. Following World War II—upon returning to Italy from South Africa, where he was a prisoner of war—Londi became Bitossi’s Creative Director. He would hold this position for more than 50 years and would design over 1,000 objects—ranging from jugs and vases to clocks and animal figurines.

Londi employed his high-level technical expertise and vast experience in traditional artisanal methods to create distinctively expressive and whimsical forms, patterns, and finishes. Londi’s best-known collection is the 1950s-era Rimini Blu (1955-1965), a now-iconic midcentury modern series encompassing over 150 designs, all glazed in vibrant blue and embossed with abstract motifs and shapes. Londi created Ball Vase, his first piece in Persiano Blue, in 1955. Not long after in 1959, he began to create more pieces in this proprietary chromatic finish. The collection holds historical importance because it helped to bring handcrafted works into the modernist design conversation in Italy. Although blue was not the only color Londi utilized, it has become closely associated with his oeuvre. Londi’s last solo collection, Arkitectura (ca. 1950s), was very different from his earlier work; it features elegantly minimalistic animal figures glazed in monochromatic black, white, or platinum.

Starting in 1958, Londi began a fruitful collaboration with legendary architect-designer Ettore Sottsass (1917-2007), who considered Londi to be an important mentor. During his time at Bitossi, Londi also collaborated with Piero Fornasetti (1913-1988), Matteo Thun (b. 1952), and Karim Rashid (b. 1960).

Most of Londi’s collections, including the Rimini Blu and Akitectura, are still in production today and are widely collected by ceramics enthusiasts. Many of his original works can be seen at the MAIB–Artistic Industrial Bitossi Museum in Montelupo, which is dedicated to the history of the company.

A descendant from a long, long line of Tuscan ceramic manufacturers, Guido Bitossi established his own ceramic craft works near Florence, in Montelupo, in 1921. Originally named Manifattura Ceramica Cav. Guido Bitossi & Figli (Ceramaic Manufactory Guido Bitossi & Sons), the company name was later shortened to Bitossi Ceramiche.

After World War II, master ceramist Aldo Londi (1911-2003) became the creative director of Bitossi Ceramiche, a position he held for more than fifty years. Londi—who was also from Montelupo—began apprenticing in ceramics at the age of eleven and brought to Bitossi a deep expertise in traditional ceramics production. He’s best known for his 1950s-era collection Rimini Blu (1955-1965). This iconic midcentury modern series contains over 150 designs, including bowls, vases, jugs and animal figurines, all glazed in a vibrant blue hue and embossed with abstract motifs and shapes. Londi created the first piece glazed in Persiano Blue, Ball Vase, in 1955. Shortly after in 1959, he began to create more pieces in the proprietary chromatic glaze. The collection holds historical importance because it helped to bring handcrafted and expressive works into the modernist design conversation in Italy. Though the blue was not the only color Bitossi favored, it has become closely associated with the brand’s identity. The collection is still in production today and widely collected by ceramics enthusiasts.

Londi and Bitossi had a very successful collaboration with legendary architect-designer Ettore Sottsass (1917-2007). As a part of the 1960s counter-culture, Sottsass thought design should be provocative and sensual. Sottsass’s avant-garde style blended well with Bitossi’s midcentury modern aesthetic and generated a number of highly collectible designs. Other Bitossi collaborators include designers Piero Fornasetti (1913-1988), Karim Rashid, Arik Levy, Fabio Novembre, Benjamin Hubert, Matteo Thun, Monica Förster, and Cédric Ragot.

Now considered to be an institution in Italian ceramics, the Bitossi family and Vittoriano Bitossi Foundation have amassed an archive of over 7,000 historical documents and materials in relation to their ceramic production. The collection is housed in the Bitossi Artistic Industrial Museum, which in 2011 became a member of the Italian Association of Enterprise Archives and Museums. In 2014, Bitossi Ceramiche became an official member of the Registry of Italian Historical Companies, appointed by the National Union of Chambers of Commerce.

* All images courtesy of Bitossi Ceramiche